Founded in 1972 French Connection set out to create well-designed fashionable clothing that appealed to a broad market. French Connection now offers a fashion forward clothing range with a quirky spin on design, priding itself on quality and affordable prices. Driven by innovation and change, the brands strength lies in balancing new and exciting ideas with the basic promise of quality and affordability, established when the company was founded. Throughout this expansion and diversification the principles have remained the same; design-led products presented in a unique and innovative way.